Advertise business on Facebook? Advantages and disadvantages

  What are the benefits of advertise business on Facebook? Not sure about setting Facebook business page? Negative comments, do you have to be aware of them when having Facebook page for business?

 

  Facebook is an online social networking service headquartered in Menlo Park, California. Its website was launched on February 4, 2004; by Mark Zuckerberg.

It can be used in two ways: for your personal uses and for your business. The main differences between Facebook page and Facebook business page:

  • Personal Facebook profile has no access to Facebook Insights.
  • Business page can access Insights page, which gives information about likes, reach and engagement on your shared information.
  • Business page has access to advertising tools.
  • Business page has ability to assign admin roles.
  • Business page can schedule content within Facebook.

 Imagine if you selling something or want to share news about your company, run competition and you would know exactly time or day people reach your shared information mostly. Facebook insights tool can help you to analyse your audience, reach, likes and many more.

  Facebook business page has to have personal profile it can’t be build just as business page itself. Facebook business pages that have more than 30 likes can access Facebook Insights tool. It’s good for those who want to track user interaction on their Facebook Business Page. Facebook Insights can be seen by all the admins of page and it will help to track the number of active user and better understand page performance such as: best time of day to post, the best day of the week to post and what type of content is most popular, where your traffic coming from- website, Google or others.

  Advertising

  Other benefit to have Facebook business page is advertising. When your company runs Facebook Advertising there is the option to choose the audiences that can see it by location, age, interests and more. This makes your advertising more relevant for the people who see them and can bring real results. From Facebook Advertisements people can get directions to your store, download your app, view your videos, or take another action on your website. If people are interested in service your company providing they will submit them email details and names and that’s how you will get them email stored to your database. If you want to analyse how your advertising campaign works you can have a lot of information in the stats as they tracking your activity. You can set up a formal campaign that outlines different types of ads to split test. In split testing you can change one piece of the advertisement: such as photo or text, and keeping the other elements the same to see which ad performs better. You can change the ads every day to keep them fresh and your company followers will be happy to see something new not the same ad all over week or month.

  Facebook contests

  If you want to run a contest on your Facebook business page you need to use an app for that. When you use an app, you create a tab on your fan page that links directly to a contest page with entry information or rules. That page has its own URL, which will let you easily link to it from status updates from your website. You have to think how to interact people as well so you can put some images and video in content. Hashtags is very popular at the moment you can use it in Facebook, as hashtags can be used across platforms that will give more options to share your content. The other thing that can help is creating urgency on your contest. Creating a sense of urgency is one of the oldest tricks in the book and encourages people to participate sooner rather than later. And yet few Facebook contests take advantage of this tactic.

  Disadvantages

  Negative side for having Facebook business page. Communicating with your fans can be good for your business but however there can be and negative fans out there. People can post spam on your wall, write negative reviews or comments. That’s why your business needs to be checking its Facebook page frequently and individual post. It’s your company decision whatever to leave negative comments or just delete them, but deleting them can be seen as hiding the truth. Facebook page is a great place for discuss topics related to the brand, but it can also can become a place for competitors to make false allegations that can damage your business reputation. The other negative thing can happen- you can start to lose your fans and people and instead of liking your business page decides to unlike it. There are few reasons why it can happen:

  • No activity on your Facebook page.
  • Posting too often not interesting contain.
  • No communications with your fans.
  • Old competitions expired long time ago.

  As you can see from statistics a lot of people using Facebook for them business in Ireland. It’s your or your company decision to set up Facebook business page or not. Our Digi Eire team strongly recommends having business page in Facebook, its great opportunity to be seen and create traffic to your website. If you need any help or consultation about setting Facebook business page we are here 24/7 ready to help you!

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